Some background: a couple of weeks ago, the Goodman opened the world premiere of Rebecca Gilman's
A True History of the Johnstown Flood, directed by Goodman artistic director Robert Falls. The response was not particularly strong. Chris Jones, in the Tribune, gave it
two stars. The reviews in general were
mixed to negative, with some being
better than Jones' and others being
much worse. Shortly after opening I started getting offers for significantly discounted tickets in my email, so it's easy to guess that the show isn't doing very well for the Goodman. (I haven't seen the show, so I can't comment on its quality.)
A few days ago, Jones published a
reconsideration of the play. After conversation and a few nights spent mulling over it, he came to the determination that there was more to the play than he initially said, and that, despite its flaws, it was worth checking out for the ambition and ideas onstage. This angered a lot of people. There were rumblings that perhaps it was the result of a stern phone call from Falls, which he has
been known to do before, but nobody has yet produced evidence that this happened. Monica Reida
was bothered that Jones said that people who didn't like the show maybe didn't understand it--not to mention callin the Goodman Chicago's "flagship" theatre and Falls the city's "essential" director, which are pretty sweeping claims. Bob Bullen also took
strong exception to the fawning tone of Jones' post, the "flagship" designation, and the Goodman's own policies and behavior. Rob Kozlowski first put up a
very funny April Fools post on the Goodman's upcoming season, then an excellent piece on his
high expectations of the companies who charge the most for tickets, and whose leadership make the most money.
As he said, when that much money is being charged (and the top ticket price for
Johnstown Flood is a staggering $76!) audiences have a right to expect excellence. Jones himself made
a similar point a few months ago when discussing
Outrageous Fortune: while audiences should be encouraged to take risks, they should also be warned away from bad plays.
So we find ourselves in a bit of a bind: it's good for theatre to have large companies such at the Goodman taking a significant risk by doing world premieres of large-scale plays on the mainstage. This happens all too rarely, and it's vital for the health of theatre in America, particularly the livelihood of playwrights. But while theatre companies taking risks is something that should be rewarded, when those risks belly flop (as this one apparently has), critics and, more importantly, word of mouth will rightly keep people away, and the company will take a severe financial hit.
So what to do? Well, the Goodman will keep going despite this show, and with four of the six plays thus far announced in their 2010-2011 season being world premieres, it's safe to say their commitment to new work is undiminished. And this is a very good thing--what good are large institutions if they don't consistently risk big? But other companies don't have the same security, and a similar situation could severely hurt them or constrain their programming abilities. It's not hard to understand why so many theatres seem allergic to risk, never producing new plays or producing only those with tiny cast sizes.
So how about this: there are a lot of nonprofits, foundations, and charities out there devoted to developing new works: grants, residencies, festivals, readings, etc, etc. But too often great scripts, particularly the big ones, can wither on the vine, never seeing the stage. So how about some of these groups take on a new mission:
production of big new plays. These groups will take on some portion of the cost for full-scale productions of new works (premieres or early productions), particularly those with large casts. The financial risk for theatres will be lessened, more new plays will be produced, and the chance of great new plays showing up will increase.
Because even if
A True History of the Johnstown Flood doesn't work, the impulse that created it is a very good one. Hopefully the resources are out there for it to continue. Any thoughts?